Analyst Relations

Analyst Relations at Zeta Global

Overview:

  • Created an internal monthly newsletter to provide colleagues with updates on analyst relations and improve organizational awareness

  • Gathered research and data from articles

Analyst Alert

Analyst Briefing Book

Overview:

  • Created a deck to assist with Analyst Relations goals, such as lead ownable markets, participate in other markets, inject insights

  • The Analyst Briefing Book shares information on key analysts to prep for discussion

  • 30 analysts from 451 Research, Constellation Research, Forrester, Gartner and IDC

  • Shares information on what are key analysts working on, where do they stand in the industry, and lets us know how to approach the conversation

Click the image to view the entire PowerPoint!

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