Built on insight. Powered by personality.

Hi, I’m Alexia!

Content Strategist & Brand Developer

I’m a marketer driven by curiosity, personality, and a genuine interest in understanding people.

I put in the work to understand what audiences actually care about through research, strategy, trend analysis, and paying attention to the details others often overlook. That insight shapes how I approach storytelling and helps me create work that feels intentional, relatable, and real.

I ask questions, challenge assumptions, and push ideas further because I care about making the work better, not just louder. And while I take the work seriously, I don’t take myself too seriously. Humor, honesty, and personality are a big part of how I connect with people and how I approach collaboration.

The best marketing makes people feel something. That’s always the goal.

  • Marketing Built from Zero

    Built a marketing foundation from the ground up, using content, experimentation, and audience insights to shape brand direction and create momentum where none previously existed.

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  • Built Without a Blueprint

    Developed a brand identity in real time by translating the esthetician's personality into a cohesive digital presence, content strategy, and visual direction.

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  • Community Reimagined

    Led the evolution of a volunteer community brand, creating a more inclusive and representative identity while strengthening engagement and supporting future growth.

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  • Every Touchpoint Matters

    Used thoughtful communication and design to elevate the member experience, proving that every interaction, no matter how small, shapes how a brand is remembered.

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  • Creating Connection Beyond the Product

    Created connection beyond the product by transforming a local sponsorship into a community-centered experience that provided value, supported local vendors, and strengthened brand relationships.

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  • Turning Awareness Into Action

    Explored how timing, urgency, and behavioral insight can transform awareness into action, turning delayed intent into meaningful engagement.

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  • Turning Data Into Direction

    Turned campaign performance data into actionable recommendations, helping transform reporting from raw results into a tool for strategic decision-making.

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  • Exploring the Racial Divide

    Explored the gap between perception and representation in the running and outdoor recreation industries, translating research and cultural insights into strategic communication recommendations.

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