Email Marketing
Email Marketing at Pure Solutions
Ticks Are Active Remarketing Campaign
Step 1: Determine Objective
Who are we targeting?
What is the focus of this email?
What is the message we want to portray?
Answer: This will be a remarketing email that focuses on how ticks are now active. We want to align with the interest that many have in using all-natural products, which is protecting their children and pets. We want to share facts about ticks and promote our product as a way to keep loved ones safe.
Step 2: Design Email Graphics
Use company colors, fonts, & logos to stay on brand
Focus on aligning with people’s values - safety, children, and pets
Keep it short and simple, but also visually appealing
Step 3: Copywriting
Keep it short, but effective
Share common tick facts that will encourage people to be concerned about ticks and sign up for our product
Add in product information and ingredients to further emphasize safety
Mention current promotion
Step 4: Synthesizing
Add in all of the content
Add company logo
Change the background color
Add multiple CTAs
Step 5: Proofing
Review email to ensure spelling and content accuracy
Send test emails to view it from the customer’s perspective
Step 6: Send Out
Create an enticing subject line and preview
Attach the list the email is desired to be sent to
Send email
Subject Line: Protect Your Family With All-Natural Tick Control!
Step 7: Tracking
Track email open rate, click rate, unsubscribe rate, and response rate
Compare to other emails to see if there is a trend
Accomplishments:
This email campaign received the highest number of CTA clicks, 1.45%, of all of the email campaigns done this year.
Received the second highest email open rate this year, at 37.32%.
My email marketing efforts contributed to a measurable increase in campaign performance, including a 30% increase in lead generation.